We love tea.
And the planet.

That’s why we work alongside our partners from around the globe to work tirelessly to lessen the impact we have on the environment. From planting native trees to utilising hydro-electric power, our growers strive to achieve harmony between nature and growing some of the best tea on the planet.

Rainforest Alliance Certified

Alliance Certified™

Every single Pure Leaf product uses tea from Rainforest Alliance Certified™ tea estates. Why? Well, we believe in working with people who share some of our values: that a business can be successful and work to reduce their environmental impact and better the social and economic opportunities of those around them.

Pure Leaf Sustainability - Map


India – Darjeeling Tea

Darjeeling is a region in India known for its unique and delicate flavoured tea leaves, usually having hints of floral notes and fruity undertones. We always hand-pluck leaves from the second flush from this area for a smoother tea experience.

With running rivers and the Himalayan mountains as backdrop, our Darjeeling tea is sourced from two tea gardens. Our growers are dedicated to protecting the environment, planting indigenous trees along the area’s many rivers to prevent erosion and maintain good drainage so we can make sure only the best tea leaves make it to your cup.

Pure Leaf Sustainability - India


India – Assam Tea

Grown in the low-altitude region of Assam in India, this tea is known for its strong, bold flavour.
The area’s unique climatic conditions of heavy rainfall contribute to a lengthy growing season and make Assam the world’s largest tea growing region.

We source Assam tea from ten different tea gardens in the region. A proud partner of Pure Leaf, the Dejoo estate has taken great care to preserve the ecological balance to grow the freshest of tea leaves by encouraging the planting of indigenous forest and maintaining waterways.

Pure Leaf Sustainability - India


Kenya – Chai Tea

Grown in Kericho, Kenya, the black tea used in our Chai blend is uniquely crafted with real spices to deliver a sweet and spicy flavour. Here, tea plants are of the highest quality, grown at 2000 metres above sea level in rich soil high in organic content.

The estate we source our black tea from borders the Mau Forest Reserve and uses strict anti-pesticide practices. In 2015, the estate commissioned a bio-diversity study and is strongly committed to replanting indigenous plants through the estate and surrounding forests.

The entire operation is partially powered by hydro-electricity and only uses sustainable timber form the grounds. They achieve all of this while employing 11,000 people, providing them and their families with housing, school and medical services.

Pure Leaf Sustainability - Kenya


Indonesia – Green Tea

Consistent temperatures and humidity make Indonesia a perfect location to grow tea plants. Grown at an elevation of 1350-1500 metres, our green tea is sourced from four tea gardens in Java. One of the estates is located near the Gunung Tilu Forest Conservation area and is dedicated to protecting the area’s unique, local flora and fauna.

Pure Leaf Sustainability - Java

Sri lanka

Ceylon Tea

Ceylon tea for our Earl Grey is sourced from several gardens throughout Sri Lanka.
Grown in the Low Grown area of Sri Lanka at an elevation from sea level to 600 metres, Ceylon tea is heavy and robust with a deep color.

Ceylon tea for our Chai and English Breakfast is grown in gardens in the High Grown area of Sri Lanka, at an elevation of 1,200 metres. The change in grow altitudes causes this Ceylon tea to be strong in flavour with a rounded and bright finish.

Pure Leaf Sustainability - Sri Lanka

Our Promise To You

Our tea is the result of thousands of people working toward one goal: sustainably growing our most delicious tea in the world.

Pure Leaf Products

Loose Leaf & Bagged


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Pure Leaf Sustainability - About
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